Friday, August 31, 2012

Understand digital prepress


Real World Print Production with Adobe Creative Suite Applications
Claudia McCue
Nonfiction 352 pages
Peachpit Press. 2009

When there’s a lot at stake and it’s got to be right, a little know-how goes a long way. I wrote “Graphics Essentials for Small Offices” to help beginners learn the basics of design. Claudia McCue takes the process much further. The digital revolution has simplified designers’ prepress tasks in many ways, but there are still numerous gotchas that they need to be aware of. Too many books treat the graphics applications they discuss as if their solutions can be poured, like breakfast cereal, straight from the box. McCue knows better. She knows the pre-digital history of graphics, the challenges designers used to face preparing work for print, and the challenges that remain. This book provides the knowledge that designers need to guide their work process toward problem free print outcomes. This book covers a lot, but it really excels in providing the kind of knowledge designers get on the job rather than in art school.

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Dave Loeff (davelef.com) is an author and graphic designer. In addition to fiction, Dave writes about graphics, travel, and other topics. Find him at http://truthandtalltales.com.

Dave worked domestically in the sewn goods industry, before he became a buyer in Taiwan. He subsequently worked as a mental health clinician, technical writer, computer technician, and graphic designer.

His freelance services include conversion of manuscripts into eBooks, photo retouching, book design and illustration,